Measuring the Growth
In addition to our initiatives, we produce policy reviews, studies and research reports focusing on issues such as social impact, medical tourism, and much more. Published yearly, our globally recognised study on the economic impact of Travel & Tourism covers 185 countries & 25 regions.
We understand how important high quality economic data is to understand the full potential of the Travel & Tourism sector. Measuring its size, growth and contribution to society forms the backbone of our mission.
Take a look at why Travel & Tourism is key to global growth: